Demystifying the Business of Independent Filmmaking

*A 4-Week Workshop Designed to Help YOU Become the CEO of Your Film*

Begins June 8th

Your mission -- should you choose to accept it -- is to expand your knowledge and understanding of film business strategy, business affairs, and production legal so you can avoid the landmines, mistakes, and budget killers as you create and distribute your indie film.
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Raise the Money

Learn the different types of film financing and learn how to talk to investors.

Make the Movie

Learn how to structure deals for your key cast, crew, locations and more so you have nothing in the way of bringing your vision to life.

Seal the Deal

Learn how to plan with the end in mind so when you land your dream distribution deal, you're ready to deliver all aspects of the project with ease.

Take a moment and imagine:

The credits are rolling on your Sundance premiere. The audience erupts with applause and before you leave the theater your phone has blown up with emails from executives wanting to take a meeting. The distribution offers start to come in. 

This is it. You did it.

But wait! There’s a hiccup with your chain of title. 

Your E&O Insurance won’t cover your film’s release because your clearances aren’t complete.

And, to top it off, you discover you can’t use the music you have in the film because you got the wrong music license!

Now you’re left spending tens of thousands of dollars more to clean up this mess and ensure your film can be seen by audiences across the globe.

How could this story have ended differently?

Most filmmakers think they can just hire a lawyer or an accountant to handle the business of their film.

But in today’s film landscape, you are not just a filmmaker. You can’t be.

You’re a content entrepreneur, a CEO, and each of your films is its own startup.

You (and your team) develop the creative package, gather financing, create partnerships, engage talent, and oversee every aspect of production and delivery.

Many filmmakers spend months -- if not years -- trying to figure out the business side of bringing their films to life. Some even reach this stage of production and throw up their hands in defeat.

But not you. Not now.

You are a Content CEO.

Register Now to Demystify the Business of Indie Film

What does it mean to be a Content CEO?

A Content CEO is an independent filmmaker or producer with an in-depth comprehension of the various business and legal strategies involved in indie filmmaking. They use this knowledge to weigh each decision carefully and prevent problems with the project at all stages of filmmaking.

Quite simply, the Content CEO is down with the business of showbiz.

The Demystifying the Business of Independent Filmmaking 4-week program will increase your understanding of:

  • The Types of Producers and Their Responsibilities
  • Creating Development Goals
  • Budget Considerations 
  • Film Financing
  • Corporate Structure
  • Copyright and Chain of Title
  • Navigating Guild, Union, and Labor Issues
  • Delivering the Final Product
  • And much more!


Hi, I’m Gabriella Ludlow.

Over the course of my career, I’ve provided consulting services to individual producers, writers, directors, composers, and music supervisors, as well as business affairs and production legal services on more than 150 feature film projects.

I founded CinePointe Advisors on the belief that the art of filmmaking must be supported by a sound business strategy in order to succeed in today’s competitive and ever-changing market. Our team works with financiers and producers to provide the business guidance, tools, and support needed so that creative visions can become deliverable products.

CinePointe Advisors works with producers and filmmakers to offer end-to-end services that support a project through its complete life cycle, providing a streamlined business structure while nurturing the creative process. But most importantly, I'm here to teach you how to become a savvy business person in your own right so you can see your creative vision come to life.

Demystifying the Business of Independent Filmmaking is a virtual program with live instruction and weekly Q&A calls.

The curriculum includes:

WEEK ONE: The Producers

As an independent filmmaker, you wear many hats. One of them is “Producer.”

But what does that actually mean? What are the different types of producers and how do you build your team? How do you develop your film and can you actually get financing for it? Do you really have to start an LLC?

WEEK TWO: A Fistful of Dollars

Films don’t materialize out of thin air. There are a lot of moving parts (and, most of the time, a lot of money) that have to come together in order to make a film a reality. You don’t have to have an MBA to produce your film, but you should have an understanding of budget considerations, financing and financiers, chain of title, and copyright. Week two of Demystifying the Business of Independent Filmmaking is all about the stuff studios love to keep you in the dark about: MONEY.

WEEK THREE: Hollywood Shuffle

You’ve got the greenlight! Now it’s time for the fun part: putting together key attachments; managing guild and labor issues; obtaining locations, insurance, and clearances; and creating marketing assets! Oh, and somewhere in there you’ll also shoot a movie. In week three of Demystifying the Business of Independent Filmmaking you’ll become an expert in all the reasons your on-set producer looks so stressed all the time. 

WEEK FOUR: Deliverance

Now you’re in the home stretch. Between “that’s a wrap!” and your movie on the big screen is the road of sales, distribution, and delivery. In Week Four of Demystifying the Business of Independent Filmmaking you’ll learn the different types of sales and distribution agreements and everything required for your film to be considered “delivered.” You’ll learn how to start with the end in mind so your distribution deal doesn’t fall through because of improper planning. This may be the end, but it’s actually the beginning. 

All of the elements of this program are valued at $1497.
This includes:

  • Four weeks of live instruction delivered virtually via Zoom. Calls are Tuesday at 4pm PT / 7pm ET
  • Four live Q&A sessions delivered virtually via Zoom. Calls are Friday at 10am PT / 1pm ET
  • 12-months access to the recordings of each session in your Film Launch digital library
  • Worksheets and supplemental materials to be able to incorporate the work with your own projects

To make this invaluable information accessible to all, we are offering this course for the following price:

Best Deal
(save $100)



Payment Plan
Two Payments of




It’s no secret that most startups fail and most indie films don't recoup the investment.

Become a Content CEO and be a Hollywood success story.

Best Deal
(save $100)



Payment Plan
Two Payments of