new workshops & courses available! ---> click here

The One Word that Stops You from Achieving Your Goals


Do you have a big BUT?

No, really. Do you have something (or even a list of things) that you want to accomplish, BUT there’s something (or a list of things) standing in your way?

I have a fantastic script that I want to produce and shoot, BUT I don’t have any money.
I’m a writer who wants to get staffed, BUT I don’t have any representation.
I directed my first feature, BUT it didn’t get into any festivals.

We creative types loooooooove to give a ton of weight to what’s on the other side of that BUT. It feels insurmountable, this obstacle in front of us, because we’ve put a big ol’ BUT before it.

What if -- instead -- we said AND?

I have a fantastic script that I want to produce and shoot AND I don’t have any money.
I’m a writer who wants to get staffed AND I don’t have any representation.
I directed my first feature AND it didn’t get into any festivals.

Already these statements feel more positive, right?

By changing BUT to AND you take the pressure off the second half of the sentence. They’re now two separate things, with equal weight, neither contingent on the other. 

Now you can get into problem-solving mode, and more importantly, get into action.

...AND I don’t have any money. Great! Let’s brainstorm some ways to get money.
…AND I don’t have any representation. Great! Let’s get to work on that target list.
...AND it didn’t get into any festivals. Great! How else can I get my film in front of audiences?

As you go throughout your day, try to notice where you’re saying BUT and, if you can, replace it with AND. How does that change the way you approach your day?

What does your list of goals look like if you work your BUT off?


Joanna Bowzer is a growth marketing and audience development strategist as well as a film and content producer. She is a founder of Film Launch, which supports content entrepreneurs in developing and launching their projects. Her Vision.Position.Expand. 12-week career + project accelerator helps actors, writers, and filmmakers bolster their mindset, develop their brand, and create their vision and plans for the next decade.

Close